Related to marketing, NFC can do more than a two-dimensional code!

Nowadays, qr code has already become a very popular way of marketing, even recently appeared with qr code registration of high-end small ads (last rumour is just an idea), can not help but let a person feel even after face to put qr code change to mobile advertising is not impossible. Vice President of marketing company Fusion92 originality Jacob Beckley argues, compared with the qr code, NFC can do more in terms of marketing. < p > NFC technology existed since the 1980 s, but in the field of marketing the application and popularization of NFC significantly slower than the qr code. Qr code can be printed directly on any objects, from mail posters to takeout containers bottles, everywhere. < br / > < br / > Although qr code, many analysts think NFC will instead become a popular marketing tools. Both techniques with similar functions, is a bridge that crosses from the real world and digital content, but easier to NFC applications: the user wants to through qr code access to digital content may need N steps such as touch open the scanning tools, the mobile phone while NFC you just need to near the user's device signal tags. < / p > < p > NFC spread speed is a main reason behind the qr code is popular with the market like apple smartphone manufacturers don't stand this technology, but fortunately, Google and other technology giants in hard for the popularity of it, such as in 2011 launched the Google Wallet; And samsung smartphone manufacturers will also begin as early as 2006 NFC technology application on the phone, for the development of NFC paving. < / p > < p > & have spent The < img style = "width: 500 px; height: 333 px;" Alt = "" SRC =" http://www.mcking.cn/upload_files/mcking_news_/2/1_1362120572_9554138.jpg "/ > < / p > < p > At present, the NFC technology marketing has been on the rise, but it is not common. In the past, the NFC applications is one of the main technical barriers need to NFC chip embedded into paper, plastic and so on all kinds of direct selling (call to action) materials, such as stationery, posters, business CARDS, and so on. Now, the embedded technology is gradually mature, the development of the NFC technical barriers also will disappear. Especially the emergence of the paper with NFC function greatly reduces the cost of NFC technology application, will promote the popularity of NFC, faster and apple embrace this technology also is sooner or later. < / p > < p > NFC technology will help improve marketing methods, for more effective instantaneous delivery of digital content, such as no need to create short links. Marketers should be early adopters of NFC technology, so as to achieve strategic advantage to distinguish from the other competitors; NFC also for those who want to set up high-tech brand image and communicate valuable information, collect consumer feedback brand provides an unprecedented opportunity. < / p >